First and foremost, the branding and design agency demonstrated a deep understanding of the business and industry in which I operate. Their analytics allowed them to highlight the unique characteristics of my brand and identify key growth points. One of the most important things was to develop a visual identity that was a strong reflection of my values and mission. They didn’t just create a stylish logo, but proposed a set of visual elements, down to the design details, which gave the brand not only aesthetics but also effectiveness. The company also came up with a brand rollout strategy that encompassed online and offline spaces. Their approach included measures to create a social media presence, content marketing and customer interaction, making the brand more accessible and appealing to the audience.